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This website states the following, "Coats of Arms Registries and Societies." Our analyzers analyzed that the web site also stated " An extensive listing of Heraldry learning links carefully researched to truly assist the heraldry enthusiast and professional alike." The Website also stated " We have deliberately omitted sites with those annoying pop up ads; and sites that basically provide duplicate information. As this link list grows, it will be divided in to more categories. THE BOOK OF FAMILY CRESTS. Rietstaps Armorial was a marathon herald." The website's header had heraldry links as the most important search term. It was followed by heraldic links, coats of arms links, and heraldry gifts links which isn't as highly ranked as heraldry links. The next words they uses is heraldry art. heraldic art was also included and might not be understood by search parsers.